How to Keep Your Clients - Monthly Luncheon
Keeping and building business with your current clients, and attracting new ones, is your priority in the best of economic times. When the national economy’s slowdown eventually visits Austin—to whatever degree—will you be ready?
The Austin Ad Fed Monthly Luncheon Series presents
"How to Keep Your Clients"
with Mike Bogda, Principal of ABA Consulting
Thursday, May 22 (note different day)
Mansion at Judges Hill
11:30 a.m. to 1:30 p.m.
After assessing hundreds of client-agency relationships and reviewing thousands of agency pitches, ABA knows why clients leave their agencies and how an agency can best defend (and win) business. You’ll learn why clients leave, what drives strong relationships, and how to win a pitch.
BUT WAIT, THERE’S MORE!!
Come watch Texas State University advertising students recreate their stunning presentation for AIM (AOL Instant Messaging) that recently won the District 10 National Student Advertising Competition. You can see the future of advertising at their best, and wish them luck as they head to the national competition in June.
BUT WAIT, THERE’S STILL MORE!!
District 10 ADDYs were awarded on April 20th, and of course Austin blew away the competition. We’ll recognize the winners and hand out ADDY award trophies to both the Austin Show and District winners.
RESERVE YOUR SEAT NOW!
What is ABA Consulting? ABA Consulting is a marketing management consultancy based in Dallas, TX. Since 1995, ABA has consulted in the areas of corporate, marketing, and communications strategy for clients in global markets. Current and recent clients include Nationwide, Jackson Hewitt, EDS, Lennox, Pella, Lockheed Martin, GM, Kia, and 7-Eleven.
Who is Mike Bogda? As President of ABA Consulting, Mike manages ABA teams to create and implement marketing strategies. ABA’s approach enables clients to develop alignment, accountability, and performance for broad marketing strategies as well as for specific initiatives and tactics. Mike previously served as a speaker and contributing author to the Conference Board, the Trade Promotion Management Association, the Manufacturer’s Alliance, the American Advertising Federation, and many local Advertising Leagues. Mike previously consulted for Accenture and received his MBA from Southern Methodist University.
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